{"title":"0. Brands \/ Ruthless","description":"\u003cp\u003eRuthless is a highly respected manufacturer renowned for producing original, high-quality flavour profiles to the most exacting industry standards. Operating from state-of-the-art facilities in Southern California, this dedicated Ruthless e liquid collection delivers an exceptional, premium experience for adult vapers seeking highly reliable everyday performance.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe extensive catalogue features an impressive variety of options, from thick high-VG shortfills to remarkably smooth Ruthless nic salts. Customers can easily explore iconic, bold blends like EZ Duz It, \u003ca href=\"https:\/\/www.vapestore.co.uk\/collections\/jungle-fever-ruthless-shortfill-eliquid-50ml\"\u003eJungle Fever\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.vapestore.co.uk\/collections\/slurricane-ruthless-shortfill-eliquid-50ml\"\u003eSlurricane\u003c\/a\u003e. Whether you prefer vibrant tropical fruit fusions or classic combinations, you are guaranteed to find your ideal Ruthless vape juice.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCrafted with meticulous attention to detail, every bottle of Ruthless eliquid ensures consistently dense vapour production and clear, authentic taste. With their ongoing commitment to quality, a daily Ruthless vape liquid remains a trusted favourite for discerning users across the globe.\u003c\/p\u003e","products":[{"product_id":"tropic-thunder-ruthless-shortfill-eliquid-50ml","title":"Ruthless Tropic Thunda Shortfill E-Liquid","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"row-full-width-inner\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eTreat your tastebuds to a sun-soaked island getaway with Tropic Thunda from Ruthless. Smooth, sweet and invigorating, Tropic Thunda deftly layers juicy, exotic Guava with the sharpness of ripe berries for a delicious all-day vape.\u003c\/p\u003e\n\u003cp\u003eThis convenient 50ml shortfill bottle comes with 10ml of free space for the addition of a nicotine shot to tailor your vape’s nicotine content to your exact preference. Its 85% VG \/ 15% PG ratio makes it ideal for high-powered \u003ca href=\"https:\/\/www.vapestore.co.uk\/collections\/pod-vape-kits\"\u003epod kits\u003c\/a\u003e, \u003ca href=\"https:\/\/www.vapestore.co.uk\/collections\/vape-kits-mods\"\u003emod vapes\u003c\/a\u003e and sub-ohm \u003ca href=\"https:\/\/www.vapestore.co.uk\/collections\/vape-tanks?view=grid\u0026amp;sort_by=best-selling\u0026amp;productLimit=30\u0026amp;filter.p.m.custom.tank_features=Sub-Ohm\"\u003etanks\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":49463476945220,"sku":"RL-RL-50-TT-00-SF","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/ruthless_uk_tropicthunda_60ml.png?v=1729039251"},{"product_id":"ruthless-cherry-drank-shortfill-100ml-e-liquid","title":"Ruthless Cherry Drank Shortfill 100ml E-Liquid","description":"\u003cp\u003eRuthless Cherry Drank is a flavour-packed e-liquid that plays with the idea of a classic Cherry flavour with hints of the rich, sugary taste of sweet cherry confectionary colliding with the effervescent fizz of a bubbly cherry soda. This indulgent blend offers a deep, syrupy fruitiness with a playful, fizzy undertone, making it a great choice for those who enjoy bold and nostalgic flavours.\u003cbr\u003e\u003cbr\u003ePart of the renowned Ruthless Shortfill range, Cherry Drank is crafted with a high-VG 70VG\/30PG ratio for dense, satisfying vapour production and a smooth, rounded flavour. Designed for Sub-Ohm vape kits and more powerful advanced vape kits, it is supplied in a 100ml shortfill bottle with space for two 10ml nicotine shots, allowing you to customise your nicotine strength to suit your preference.\u003cbr\u003e\u003cbr\u003eRuthless is one of the pioneers of American e-liquids, known for crafting bold and unique flavours that have influenced the industry for years. Their expertly blended shortfills continue to be a favourite among vapers looking for high-quality, distinct and flavourful e-liquids that push the boundaries of what’s possible in e-liquid. \u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55309935051133,"sku":"1138941","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/ruthless-100ml-shortfill-CHERRY-DRANK.jpg?v=1739191624"},{"product_id":"ruthless-ez-duz-it-shortfill-100ml-e-liquid","title":"Ruthless EZ DUZ IT Shortfill 100ml E-Liquid","description":"\u003cp\u003eEz Duz It by Ruthless takes a simple yet masterfully balanced approach to fruit flavours, blending the juicy sweetness of ripe Strawberries with the crisp, mouthwatering taste of Watermelon. The combination captures the essence of fresh summer fruits at their peak, offering a clean, smooth, and refreshing vape with every inhale.\u003cbr\u003e\u003cbr\u003ePart of the celebrated Ruthless Shortfill range, Ez Duz It is crafted with a high-VG 70VG\/30PG ratio, designed for Sub-Ohm vape kits and high-powered devices. The e-liquid comes in a 100ml shortfill bottle with space for two 10ml nicotine shots, allowing you to tailor the nicotine strength to your preference.\u003cbr\u003e\u003cbr\u003eRuthless is one of the earliest pioneers of American e-liquids, setting the standard for bold, distinctive flavours that have shaped the industry. Their expertly crafted blends continue to push boundaries, making Ruthless a firm favourite among vapers who seek high-quality, unforgettable flavour profiles.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55309949829501,"sku":"1138940","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/ruthless-shortfill-100ml-EZ-DUZ-IT.jpg?v=1739191908"},{"product_id":"ruthless-jungle-fever-shortfill-100ml-e-liquid","title":"Ruthless Jungle Fever Shortfill 100ml E-Liquid","description":"\u003cp\u003eJungle Fever by Ruthless is a vibrant tropical medley that brings together the bright, tangy notes of Pineapple with the juicy sweetness of ripe Mango. A splash of citrus rounds out the blend, adding a zesty, mouth-puckering twist to the inhale while keeping the exhale smooth and balanced. This bold and refreshing e-liquid is perfect for vapers who enjoy exotic fruit combinations with a tangy edge.\u003cbr\u003e\u003cbr\u003ePart of the renowned Ruthless Shortfill range, Jungle Fever features a high-VG 70VG\/30PG ratio for thick vapour production and a rich, full-bodied flavour. Designed for Sub-Ohm vape kits and advanced devices, it is supplied in a 100ml shortfill bottle with space for two 10ml nicotine shots, giving vapers the freedom to customise their nicotine strength.\u003cbr\u003e\u003cbr\u003eRuthless has been a leading name in American e-liquids for over a decade, known for crafting complex, standout flavours that have inspired countless imitations. Their dedication to high-quality ingredients and bold, adventurous blends continues to set them apart in the world of vaping.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55309969195389,"sku":"1138939","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/ruthless-shortfill-100ml-JUNGLE-FEVER.jpg?v=1739192129"},{"product_id":"ruthless-glazed-donut-shortfill-100ml-e-liquid","title":"Ruthless Loaded Glazed Donut Shortfill 100ml E-Liquid","description":"\u003cp\u003eGlazed Donut by Ruthless is a decadent take on a bakery classic, capturing the warm, doughy richness of a freshly baked donut coated in a layer of glistening sugar glaze. A subtle hint of cinnamon lingers in the background, adding a delicate spiced warmth that rounds out the sweetness without overpowering the flavour. Smooth, buttery, and deeply satisfying, this e-liquid delivers the indulgence of a sweet treat in every inhale.\u003cbr\u003e\u003cbr\u003ePart of the iconic Ruthless Shortfill range, Glazed Donut is blended with a 70VG\/30PG ratio, optimised for thick, satisfying vapour clouds and a well-rounded flavour experience. Perfect for Sub-Ohm vape kits and high-powered devices, it comes in a 100ml shortfill bottle with space for two 10ml nicotine shots, offering the flexibility to customise your nicotine strength.\u003cbr\u003e\u003cbr\u003eRuthless is one of the longest-standing and most influential names in American e-liquids, known for crafting bold, unforgettable flavours that have defined the industry. Their expertly blended shortfills continue to set the benchmark for vapers seeking high-quality, complex profiles.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55309986562429,"sku":"1138938","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/loaded_uk_100ml_GLAZED_DONUTS.jpg?v=1739290107"},{"product_id":"ruthless-paradize-shortfill-100ml-e-liquid","title":"Ruthless Paradize Shortfill 100ml E-Liquid","description":"\u003cp\u003eParadize by Ruthless is an inventively exotic fruit fusion that layers the tart tropical intensity of Passion Fruit with the juicy richness of ripe Peach and the fresh mellow sweetness of Pear. The result is a beautifully balanced e-liquid where tropical tang meets smooth, mellow fruit notes, creating a refreshing and uplifting vape with a pleasantly complex depth of flavour.\u003cbr\u003e\u003cbr\u003eBlended to perfection as part of the signature Ruthless Shortfill range, Paradize features a 70VG\/30PG ratio for thick, flavour-rich vapour production and a smooth inhale. Designed for Sub-Ohm vape kits and advanced high-powered DTL (direct-to-lung) devices, it comes in a 100ml shortfill bottle with space for two 10ml nicotine shots, allowing for a customisable nicotine strength.\u003cbr\u003e\u003cbr\u003eRuthless has long been at the forefront of the vaping industry, creating bold and distinctive e-liquids that stand apart from the rest. Their dedication to innovative flavour blends and premium-quality ingredients continues to push the boundaries of what’s possible in e-liquid.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55310452687229,"sku":"1138937","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/ruthless-100ml-shortfill-PARADIZE.jpg?v=1739197893"},{"product_id":"ruthless-loaded-melon-milkshake-shortfill-100ml-e-liquid","title":"Ruthless Loaded Melon Milkshake Shortfill 100ml E-Liquid","description":"\u003cp\u003eMelon Milkshake by Ruthless delivers a luxuriously smooth and creamy take on a classic dessert shake, blending the sweet, refreshing taste of ripe Melon with the indulgent richness of a thick, velvety Milkshake. The balance of fruit and dairy-inspired notes creates a satisfyingly sweet vape with a mellow, creamy exhale, making it a perfect choice for vapers who enjoy dessert-style e-liquids with a fresh, fruity twist.\u003cbr\u003e\u003cbr\u003eBlended as part of the signature Ruthless Shortfill range, Melon Milkshake features a 70VG\/30PG ratio for dense, full-bodied vapour and a smooth inhale. Designed for Sub-Ohm vape kits and advanced DTL (direct-to-lung) devices, it comes in a 100ml shortfill bottle with space for two 10ml nicotine shots, allowing for a customisable nicotine strength.\u003cbr\u003e\u003cbr\u003eRuthless has been a leader in the e-liquid industry for over a decade, creating bold and distinctive flavour profiles that continue to set trends. Their commitment to high-quality ingredients and expertly crafted blends ensures a premium vaping experience with every bottle.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55310488797565,"sku":"1138936","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/loaded_uk_100ml_MELON_MILKSHAKE.jpg?v=1739290088"},{"product_id":"ruthless-ez-duz-it-on-ice-shortfill-100ml-e-liquid","title":"Ruthless EZ DUZ IT On Ice Shortfill 100ml E-Liquid","description":"\u003cp\u003eEz Duz It On Ice by Ruthless is a refreshingly cool twist on the original fan-favourite flavour. Juicy, sun-ripened Strawberries and lush, sweet Watermelon are perfectly balanced with an invigorating burst of menthol, creating a vape that’s both fruity and chillingly smooth. Each puff delivers an icy exhale that enhances the bold fruit notes while keeping the overall profile clean and refreshing.\u003cbr\u003e\u003cbr\u003eOne of many incredible flavours found in the celebrated Ruthless Shortfill collection, Ez Duz It On Ice features a 70VG\/30PG ratio, designed to deliver thick vapour and full-bodied flavour with a smooth inhale. Optimised for Sub-Ohm vape kits and advanced DTL (direct-to-lung) devices, this e-liquid is supplied in a 100ml shortfill bottle with space for two 10ml nicotine shots, giving vapers the flexibility to customise their nicotine strength.\u003cbr\u003e\u003cbr\u003eRuthless is one of the pioneers of American e-liquids, famous for crafting bold, trend-setting blends that continue to shape the industry. Their expertly crafted shortfills remain a top choice for vapers seeking high-quality, memorable flavour experiences.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55310501773693,"sku":"1138935","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/ruthless-shortfill-100ml-EZ-DUZ-IT-ON-ICE.jpg?v=1739198465"},{"product_id":"ruthless-coffee-tobacco-shortfill-100ml-e-liquid","title":"Ruthless Coffee Tobacco Shortfill 100ml E-Liquid","description":"\u003cp\u003eCoffee Tobacco by Ruthless brings together two timeless flavours in a perfectly balanced blend. The deep, roasted intensity of freshly brewed Coffee meets the rich, earthy warmth of hand-rolled Tobacco, creating a bold and satisfying vape with a refined, aromatic finish. This combination is ideal for those who enjoy complex, full-bodied flavours that unfold with every inhale.\u003cbr\u003e\u003cbr\u003eOne of many incredible flavours found in the celebrated Ruthless Shortfill collection, Coffee Tobacco features a 70VG\/30PG ratio for dense vapour production and a smooth inhale. Designed for Sub-Ohm vape kits and advanced DTL (direct-to-lung) devices, it comes in a 100ml shortfill bottle with space for two 10ml nicotine shots, allowing for a customisable nicotine strength.\u003cbr\u003e\u003cbr\u003eRuthless has been shaping the e-liquid industry for over a decade, creating bold, flavourful blends that continue to stand the test of time. Their commitment to premium ingredients and expert craftsmanship ensures a top-tier vaping experience in every bottle.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55310534574461,"sku":"1138934","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/ruthless-100ml-shortfill-COFFEE-TOBACCO.jpg?v=1739198762"},{"product_id":"ruthless-loaded-cotton-candy-shortfill-100ml-e-liquid","title":"Ruthless Loaded  Cotton Candy Shortfill 100ml E-Liquid","description":"\u003cp\u003eCotton Candy by Ruthless captures the nostalgic delight of fresh, fairground-style Cotton Candy, delivering a light, sugary sweetness with a delicate caramelised finish. Soft, airy, and indulgently sweet, this e-liquid evokes the simple joy of spun sugar melting on the tongue, making for a smooth and endlessly satisfying, sweet vape.\u003cbr\u003e\u003cbr\u003eOne of many incredible flavours found in the celebrated Ruthless Shortfill collection, Cotton Candy Pink features a 70VG\/30PG ratio for dense vapour production and a well-rounded flavour experience. Designed for Sub-Ohm vape kits and advanced DTL (direct-to-lung) devices, it comes in a 100ml shortfill bottle with space for two 10ml nicotine shots, allowing for a customisable nicotine strength.\u003cbr\u003e\u003cbr\u003eRuthless has been at the forefront of e-liquid innovation for over a decade, crafting bold and imaginative flavours that continue to define the industry. Their dedication to premium ingredients and expert blending ensures a standout vaping experience in every bottle.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55310576583037,"sku":"1138932","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/loaded_uk_100ml_COTTON_CANDY.jpg?v=1739289981"},{"product_id":"ruthless-grape-drank-shortfill-100ml-e-liquid","title":"Ruthless Grape Drank Shortfill 100ml E-Liquid","description":"\u003cp\u003eGrape Drank by Ruthless delivers a bold and nostalgic flavour experience, blending the deep, syrupy sweetness of ripe Grape with the effervescent fizz of classic Grape Soda. The result is a smooth yet vibrant vape with layers of juicy fruit and a sparkling soda twist, making it perfect for vapers who enjoy full-bodied, candy-like flavours with a refreshing edge.\u003cbr\u003e\u003cbr\u003eOne of many incredible flavours found in the celebrated Ruthless Shortfill collection, Grape Drank features a 70VG\/30PG ratio for dense vapour production and a well-rounded flavour experience. Designed for Sub-Ohm vape kits and advanced DTL (direct-to-lung) devices, it comes in a 100ml shortfill bottle with space for two 10ml nicotine shots, allowing for a customisable nicotine strength.\u003cbr\u003e\u003cbr\u003eRuthless has built a reputation for bold, unmistakable flavours that push the boundaries of e-liquid, combining premium ingredients with expert craftsmanship. Their iconic blends remain a top choice for vapers seeking high-quality, unforgettable flavour experiences.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55310671675773,"sku":"1138931","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/ruthless-shortfill-100ml-GRAPE-DRANK.jpg?v=1739199890"},{"product_id":"ruthless-rise-shortfill-100ml-e-liquid","title":"Ruthless Rise Shortfill 100ml E-Liquid","description":"\u003cp\u003eRise by Ruthless pairs two of the most vibrant tropical flavours in a beautifully balanced e-liquid. The delicate floral sweetness of Lychee meets the rich, sun-ripened taste of Mango, creating a smooth, juicy vape that is both refreshing and deeply satisfying. This exotic combination delivers a bold fruit flavour with a naturally sweet finish, making it a great choice for vapers who enjoy bright, tropical blends.\u003cbr\u003e\u003cbr\u003eOne of many incredible flavours found in the celebrated Ruthless Shortfill collection, Rise features a 70VG\/30PG ratio for thick vapour production and a smooth inhale. Designed for Sub-Ohm vape kits and advanced DTL (direct-to-lung) devices, it comes in a 100ml shortfill bottle with space for two 10ml nicotine shots, allowing for a customisable nicotine strength.\u003cbr\u003e\u003cbr\u003eFor over a decade, Ruthless has been setting the standard for bold, trend-defining e-liquids, blending premium ingredients with expertly crafted flavour profiles. Their dedication to quality ensures a consistently rich and satisfying vape experience.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55310700446077,"sku":"1138929","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/ruthless-uk-shortfill-100ml-RISE.jpg?v=1739206385"},{"product_id":"ruthless-grape-drank-on-ice-shortfill-100ml-e-liquid","title":"Ruthless Grape Drank On Ice Shortfill 100ml E-Liquid","description":"\u003cp\u003eGrape Drank On Ice by Ruthless delivers the same bold, candy-like taste of the original, now with an added icy twist. The rich, syrupy sweetness of Grape meets the effervescent fizz of classic Grape Soda, creating a smooth yet punchy vape. A crisp menthol finish rounds out the flavour, adding a refreshing coolness that enhances the lively fruit and soda notes without overpowering them.\u003cbr\u003e\u003cbr\u003eOne of many incredible flavours found in the celebrated Ruthless Shortfill collection, Grape Drank On Ice features a 70VG\/30PG ratio for dense vapour production and a smooth, well-balanced inhale. Designed for Sub-Ohm vape kits and advanced DTL (direct-to-lung) devices, it comes in a 100ml shortfill bottle with space for two 10ml nicotine shots, allowing for a customisable nicotine strength.\u003cbr\u003e\u003cbr\u003eRuthless has been shaping the e-liquid industry for years, crafting bold and innovative blends that push the boundaries of flavour. Their commitment to high-quality ingredients and expert craftsmanship ensures a standout vaping experience in every bottle.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55311383953789,"sku":"1138927","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/ruthless-shortfill-100ml-GRAPE-DRANK-ON-ICE.jpg?v=1739206900"},{"product_id":"ruthless-berry-drank-shortfill-100ml-e-liquid","title":"Ruthless Berry Drank Shortfill 100ml E-Liquid","description":"\u003cp\u003eBerry Drank by Ruthless takes the essence of classic berry sodas and transforms it into a bold and satisfying vape. A medley of dark and juicy berries—including Blueberry, Blackcurrant, and Boysenberry—creates a deep, layered fruit flavour with a rich sweetness. The addition of a fizzy soda base adds a refreshing, sparkling quality that lifts the darker berry notes, resulting in a perfectly balanced vape that’s smooth, fruity, and refreshing.\u003cbr\u003e\u003cbr\u003eOne of many incredible flavours found in the celebrated Ruthless Shortfill collection, Berry Drank features a 70VG\/30PG ratio for dense vapour production and a smooth, well-rounded inhale. Designed for Sub-Ohm vape kits and advanced DTL (direct-to-lung) devices, it comes in a 100ml shortfill bottle with space for two 10ml nicotine shots, allowing for a customisable nicotine strength.\u003cbr\u003e\u003cbr\u003eFor over a decade, Ruthless has been a leader in the e-liquid industry, crafting bold and innovative flavour profiles that have influenced countless others. Their dedication to premium ingredients and expert blending ensures a high-quality vaping experience with every bottle.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55311457878397,"sku":"1138925","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/ruthless-100ml-shortfill-BERRY-DRANK.jpg?v=1739207657"},{"product_id":"ruthless-cherry-bomb-freeze-edition-shortfill-100ml-e-liquid","title":"Ruthless Cherry Bomb Freeze Edition Shortfill 100ml E-Liquid","description":"\u003cp\u003eCherry Bomb Freeze Edition by Ruthless is an explosive take on cherry-flavoured vapes, blending the deep, syrupy taste of Cherry Confectionary with an icy menthol blast. The bold, candy-like cherry flavour delivers rich sweetness on the inhale, while the cool exhale enhances the fruitiness with a refreshing chill. The combination of intense fruit and ice makes for a vibrant and well-balanced vape that lingers with a crisp, clean finish.\u003cbr\u003e\u003cbr\u003eOne of many outstanding flavours found in the wildly popular Ruthless Shortfill collection, Cherry Bomb Freeze Edition features a 70VG\/30PG ratio for thick vapour production and a smooth inhale. Designed for Sub-Ohm vape kits and advanced DTL (direct-to-lung) devices, it comes in a 100ml shortfill bottle with space for two 10ml nicotine shots, allowing for a customisable nicotine strength.\u003cbr\u003e\u003cbr\u003eRuthless has earned its reputation as a pioneer in the e-liquid world, crafting bold and uncompromising flavours that stand the test of time. Their commitment to quality ensures every bottle delivers a standout vaping experience.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55311499100541,"sku":"1138924","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/Ruthless-Freeze-edtion-100ml-shortfills-Cherry-Bomb.jpg?v=1739207947"},{"product_id":"ruthless-loaded-strawberry-jelly-donut-shortfill-100ml-e-liquid","title":"Ruthless Loaded Strawberry Jelly Donut Shortfill 100ml E-Liquid","description":"\u003cp\u003eStrawberry Jelly Donut by Ruthless is a dessert lover’s dream, capturing the taste of a warm, freshly baked donut filled with sweet and sticky Strawberry Jelly. The fluffy, golden-brown pastry flavour is complemented by the bright fruitiness of strawberry, delivering a smooth, indulgent vape with just the right balance of richness and sweetness.\u003cbr\u003e\u003cbr\u003eJust one of many astonishing and unique flavours from the Ruthless Shortfill collection, Strawberry Jelly Donut features a 70VG\/30PG ratio, producing thick vapour and a full-bodied inhale. Designed for Sub-Ohm vape kits and advanced DTL (direct-to-lung) devices, it comes in a 100ml shortfill bottle with space for two 10ml nicotine shots, allowing vapers to customise their nicotine strength.\u003cbr\u003e\u003cbr\u003eRuthless has been redefining e-liquid flavour for over a decade, crafting bold and imaginative blends that continue to inspire vapers worldwide. Their commitment to quality ingredients and expert craftsmanship ensures a consistently premium vape experience.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Default Title","offer_id":55311517483389,"sku":"1138923","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/loaded_uk_100ml_STRAWBERRY_JELLY_DONUT.jpg?v=1739289906"},{"product_id":"ruthless-dulce-de-tobacco-shortfill-100ml-e-liquid","title":"Ruthless Dulce De Tobacco Shortfill 100ml E-Liquid","description":"\u003cp\u003eDulce De Tobacco by Ruthless takes classic Tobacco and gives it a luxurious dessert-inspired twist. The rich, earthy warmth of Tobacco is softened by layers of silky-smooth Caramel and a velvety Milkshake base, creating a vape that’s both bold and indulgently creamy. This unique combination makes for a deeply satisfying and well-balanced flavour that’s perfect for vapers who enjoy tobacco blends with a touch of sweetness.\u003cbr\u003e\u003cbr\u003eOne of many outstanding flavours from American vape juice pioneers, Ruthless, Dulce De Tobacco features a 70VG\/30PG ratio for dense vapour production and a smooth, well-rounded inhale. Designed for Sub-Ohm vape kits and advanced DTL (direct-to-lung) devices, it comes in a 100ml shortfill bottle with space for two 10ml nicotine shots, allowing vapers to customise their nicotine strength.\u003cbr\u003e\u003cbr\u003eFor over a decade, Ruthless has been pushing the boundaries of flavour, creating bold and complex e-liquids that remain a favourite among discerning vapers. 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The result is a full-bodied, fruity vape that stays indulgently smooth from start to finish.\u003cbr\u003e\u003cbr\u003eBlended with 50VG\/50PG ratio, this e-liquid strikes a balance between vapour production and flavour intensity, making it ideal for MTL (mouth-to-lung) pod kits and classic vape starter devices. The nicotine salt formulation delivers a smooth throat hit and rapid nicotine satisfaction.\u003cbr\u003e\u003cbr\u003eRuthless is one of the pioneers of American e-liquids, known for crafting bold and unique flavours that have influenced the industry for years. Their expertly blended shortfills continue to be a favourite among vapers looking for high-quality, distinct and flavourful e-liquids that push the boundaries of what’s possible in e-liquid. \u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"10mg","offer_id":55379170656637,"sku":"1139314","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"20mg","offer_id":55379170689405,"sku":"1139330","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/Ruthless-10ML_WildBerrylicious.jpg?v=1740066769"},{"product_id":"ruthless-bar-salts-white-gummi-on-ice-10ml-e-liquid","title":"Ruthless Bar Salts White Gummi On Ice 10ml E-Liquid","description":"\u003cp\u003eRuthless Bar Salts White Gummi on Ice is a playful and nostalgic take on a classic confectionary experience, blending bright tropical fruit notes with a crisp menthol exhale. The fruity sweetness creates a smooth and juicy base, while an icy edge adds a pleasing contrast, keeping the flavour refreshingly light without overpowering that irresistible sugary sweetness.\u003cbr\u003e\u003cbr\u003eCrafted with a 50VG\/50PG ratio, this e-liquid strikes a perfect balance between vapour production and flavour intensity, making it ideal for MTL (mouth-to-lung) pod kits and classic vape starter devices. The nicotine salt formulation delivers a silky-smooth throat hit and rapid nicotine satisfaction.\u003cbr\u003e\u003cbr\u003eRuthless continues to push the boundaries of flavour innovation, crafting high-quality, standout blends that continue to shape modern vaping. The American brand's Bar Salts collection distils their signature approach to flavours into a nic salt format, tailored for today’s vapers and pod devices.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"10mg","offer_id":55379223413117,"sku":"1139313","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"20mg","offer_id":55379223445885,"sku":"1139329","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/Ruthless-10ML_WhiteGummiOnIce.jpg?v=1740067593"},{"product_id":"ruthless-bar-salts-watermelon-sublime-10ml-e-liquid","title":"Ruthless Bar Salts Watermelon Sublime 10ml E-Liquid","description":"\u003cp\u003eRuthless Bar Salts Watermelon Sublime offers a bold yet refreshing fusion of juicy watermelon and zesty lime, striking a vibrant balance between sharp and soothing. The lush, sun-ripened watermelon flavour delivers a fresh, delicate fruitiness, while the citrusy kick of lime lifts the profile with its zesty, mouthwatering tang.\u003cbr\u003e\u003cbr\u003eBlended with a 50VG\/50PG ratio, this e-liquid is optimised for MTL (mouth-to-lung) pod kits and starter devices, ensuring a flavour-packed vape with consistently satisfying vapour production. The nicotine salt formulation delivers a smooth throat hit and rapid nicotine satisfaction.\u003cbr\u003e\u003cbr\u003eRuthless are one of the most influential brands in American e-liquids, known for crafting bold and unique flavours that have inspired the industry for years. Their expertly blended shortfills and nic salts continue to be a favourite among vapers on both sides of the pond who prize high-quality, distinct and flavourful e-liquids that push the boundaries of what’s possible in vape juice. \u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"10mg","offer_id":55379287474557,"sku":"1139312","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"20mg","offer_id":55379287507325,"sku":"1139328","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/Ruthless-10ML_WatermelonSublime.jpg?v=1740068782"},{"product_id":"ruthless-bar-salts-strawnana-10ml-e-liquid","title":"Ruthless Bar Salts Strawnana 10ml E-Liquid","description":"\u003cp\u003eRuthless Bar Salts Strawnana brings together the soft, summery sweetness of ripe Strawberries and the rich, creamy smoothness of Banana, creating a flavour that’s fresh, fruity and indulgently smooth. 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A brisk layer of cooling menthol rounds out the mix, providing a clean, crisp finish that makes Strawmelon on Ice a truly exceptional all-day vape. \u003cbr\u003e\u003cbr\u003eWith a 50VG\/50PG blend, this e-liquid is designed for MTL (mouth-to-lung) pod kits and starter devices, offering a satisfying balance of bold flavour and smooth vapour production. The nicotine salt formulation delivers a silky throat hit and fast nicotine absorption for a consistently satisfying vape.\u003cbr\u003e\u003cbr\u003eRuthless has built a reputation as one of the pioneers of the US vaping scene, crafting expertly blended shortfills and nic salts that push the boundaries of flavour. 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The sharp tang of Apple kicks in first, offering a mouth-puckering sour edge, while the mellow Strawberry rounds out the profile with a smooth, natural sweetness. A brisk wave of cooling menthol finishes the inhale, creating a crisp and balanced fruit blend that’s as refreshing as it is satisfying.\u003cbr\u003e\u003cbr\u003eBlended at 50VG\/50PG, this e-liquid is optimised for MTL (mouth-to-lung) pod kits and starter devices, ensuring a smooth balance of full-bodied flavour and satisfying vapour production. The nicotine salt formulation delivers a comfortable throat hit and fast nicotine absorption, making it a go-to choice for vapers who enjoy vibrant, fruit-forward flavours.\u003cbr\u003e\u003cbr\u003eRuthless is a pioneering name in the US vaping industry, crafting expertly blended shortfills and nic salts that push flavour boundaries. 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The result is a playful and intensely flavourful vape that captures the essence of chewy, fruit-flavoured treats.\u003cbr\u003e\u003cbr\u003eWith a 50VG\/50PG blend, this e-liquid is formulated for MTL (mouth-to-lung) pod kits and starter devices, delivering a smooth balance of flavour and vapour production. The nicotine salt formulation ensures a comfortable throat hit and fast nicotine absorption, making it an excellent choice for vapers who enjoy nostalgic, sweet-inspired blends.\u003cbr\u003e\u003cbr\u003eRuthless has long been at the forefront of the vaping industry, crafting bold and innovative e-liquids that set new flavour benchmarks. Their expertly blended shortfills and nic salts continue to offer vapers a premium experience with every bottle.\u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"10mg","offer_id":55379492897149,"sku":"1139308","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"20mg","offer_id":55379492929917,"sku":"1139324","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/Ruthless-Ruthless-10ML_RedSkitzSkitz.jpg?v=1740071469"},{"product_id":"ruthless-bar-salts-pog-10ml-e-liquid","title":"Ruthless Bar Salts POG 10ml E-Liquid","description":"\u003cp\u003eRuthless Bar Salts POG is a vibrant tropical blend that brings together the bold tang of Passionfruit, the bright citrusy zest of Orange, and the smooth sweetness of Guava. 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Their expertly blended shortfills and nic salts continue to be a favourite among vapers on both sides of the pond who prize high-quality, distinct and flavourful e-liquids that push the boundaries of what’s possible in vape juice. \u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"10mg","offer_id":55379519701373,"sku":"1139305","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"20mg","offer_id":55379519734141,"sku":"1139322","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/Ruthless-10ML_MauiPineappleJuiceOnIce.jpg?v=1740072000"},{"product_id":"ruthless-bar-salts-jewel-mint-10ml-e-liquid","title":"Ruthless Bar Salts Jewel Mint 10ml E-Liquid","description":"\u003cp\u003eRuthless Bar Salts Jewel Mint delivers a crisp and refreshing mint flavour, striking the perfect balance between cool spearmint and an icy menthol breeze. 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Their expertly blended shortfills and nic salts continue to be a favourite among vapers on both sides of the pond who prize high-quality, distinct and flavourful e-liquids that push the boundaries of what’s possible in vape juice. \u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"10mg","offer_id":55379528155517,"sku":"1139304","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"20mg","offer_id":55379528188285,"sku":"1139321","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/Ruthless-Ruthless-10ML_JewelMint.jpg?v=1740072146"},{"product_id":"ruthless-bar-salts-grape-heads-on-ice-10ml-e-liquid","title":"Ruthless Bar Salts Grape Heads On Ice 10ml E-Liquid","description":"\u003cp\u003eRuthless Bar Salts Grape Heads on Ice delivers a bold and juicy Grape flavour with a crisp menthol twist. 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Their expertly blended shortfills and nic salts continue to be a favourite among vapers on both sides of the pond who prize high-quality, distinct and flavourful e-liquids that push the boundaries of what’s possible in vape juice. \u003cbr\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"10mg","offer_id":55379536380285,"sku":"1139303","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"20mg","offer_id":55379536413053,"sku":"1139319","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3679\/6484\/files\/Ruthless-10ML_GrapeHeadsOnIce.jpg?v=1740072324"},{"product_id":"ruthless-bar-salts-frozen-exotic-mango-on-ice-10ml-e-liquid","title":"Ruthless Bar Salts Frozen Exotic Mango On Ice 10ml E-Liquid","description":"\u003cp\u003eRuthless Bar Salts Frozen Exotic Mango on Ice delivers a luscious blend of ripe, tropical Mango with a crisp menthol finish. 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