Huge Selection of E-Liquids Online

Vapestore carefully curates only the best e-liquid brands and e-liquid flavours with a range of TPD-compliant 10ml e-liquids and long-lasting shortfills. We pride ourselves on offering the very best premium e-liquids available in the UK. These include e-juices from iconic brands such as Vampire VapeDouble DripVapouriz, Bar Juice, EluxElfliqDoozy VapeJust JuiceRiot Squad, Pod Salt, and many more.

It’s easy to find your vaping e-cigarette vape juices in whatever form you prefer. Whether that’s High VG e-liquid, High PG e-liquid, Nic Salts, 50/50 e-liquid, or Shortfills in both 50ml e-liquid bottles and 100ml e-liquid bottles. We not only offer a great range of different flavours, but we also offer you the best deals. With numerous vape juice 10ml multibuy deals such as 3 for £10 and 4 for £10, as well as shortfill offers like 2 for £20 and 2 for £25 and vape bundles.  Vape liquid options are included in our FREE UK Next Day Delivery on all orders over £20! 

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What is E-Liquid?

At Vapestore, we stock one of the UK’s biggest ranges of premium e-liquids to suit every vaping style. E-liquid, also called vape juice or e-juice, is the liquid used in all vape kits, producing vapour that delivers flavour and optional nicotine. With countless flavours, strengths, and PG/VG ratios, finding the perfect match is simple for both new and experienced vapers. Most e-liquids contain four main ingredients, each affecting flavour, throat hit, and vapour production:
Propylene Glycol (PG)
This thin, colourless liquid has a faint sweetness and is much lighter than VG, giving vape juice a smoother consistency. PG delivers a noticeable throat hit, closely resembling the feel of smoking tobacco, which is why it’s often preferred by those looking for a stronger, cigarette-like sensation. It also helps keep e-liquid versatile, making it suitable for use in everything from simple pod kits to more advanced vape devices.
Vegetable Glycerine (VG)
Naturally derived from vegetable oils, it’s odourless with a slight sweetness, helping to soften the throat hit while carrying flavour gently. VG is most commonly used in high-VG e-liquids, making it a favourite for direct-to-lung (DTL) vapers who enjoy bigger clouds and a smoother inhale.
Food-Grade Flavourings
Flavourings give e-liquids their unique taste and are made from a blend of food-grade ingredients, both natural and artificial. These flavour concentrates are usually mixed with PG, which helps carry and evenly spread the flavour through the vape juice.
Nicotine (optional)
Nicotine is optional in e-liquids and comes in two forms: nicotine salts and freebase nicotine. Nic salts give a smoother throat hit and faster absorption, while freebase offers a stronger hit, often at lower strengths. UK law caps nicotine at 20mg. Vapers can choose from high strengths for switching, lower strengths for lighter use, or 0mg for flavour-only vaping.
Distilled water
Occasionally added in small amounts to thin thicker vape juices, making them easier for certain devices to use.
What is Vape Juice

Understanding PG and VG Ratios

One of the most important things to know when choosing an e-liquid is the PG/VG ratio. Propylene Glycol (PG) and Vegetable Glycerine (VG) are the two main base ingredients in vape juice, and the balance between them changes how your vape feels, tastes, and performs. The ratio you choose will affect everything from vapour production to throat hit and even device compatibility. Here’s a simple guide to help you understand the differences between High PG, High VG, and 50/50 blends.
High PG E-Liquids
High PG e-liquids use a greater proportion of Propylene Glycol (PG), giving a stronger throat hit and clearer flavour. Their thinner consistency makes them ideal for pod kit devices, vape pens, and other MTL (mouth-to-lung) devices. High PG blends deliver a cigarette-like sensation with crisp, satisfying taste.
Higher VG E-Liquids
High VG e-liquids contain a higher ratio of Vegetable Glycerine (VG) compared to Propylene Glycol (PG), making them ideal for vapers who prefer a smoother inhale. Flavour can be slightly softer compared to High PG blends; the trade-off is a richer, smoother experience with larger vapour production.
50/50 E-Liquids
50/50 e-liquids combine equal parts Propylene Glycol (PG) and Vegetable Glycerine (VG), offering the best of both worlds. This balance provides a smooth vapour with a satisfying throat hit, making them versatile for different vaping styles. Popular with both beginners and experienced users, 50/50 blends are a reliable everyday e-liquid choice.
Understanding PG and VG Ratios

Freebase vs Nicotine Salts

When choosing an e-liquid, it’s not just about the PG/VG ratio — it’s also about the type of nicotine. The two main options are Freebase nicotine and Nicotine Salts (nic salts), and each delivers nicotine in a slightly different way.
Freebase Nicotine E-Liquids
Freebase is the traditional style of e-liquid, offering a sharper throat hit and a slower release of nicotine. This makes it popular with vapers who want a sensation closer to smoking. Freebase e-liquids are most often found in 10ml bottles with High PG or 50/50 blends, which are ideal for MTL (mouth-to-lung) devices like pod kits and vape pens. Some low-strength Freebase shortfills in High VG exist, but they are much less common.
Nicotine Salt E-Liquids (Nic Salts)
Nic salts are designed to deliver nicotine to the body more quickly with a smoother inhale, even at higher strengths. They’re perfect for MTL pod kits and are especially popular with those switching from smoking or disposable vapes who want quick craving satisfaction without harshness. Like Freebase, Nic Salts are usually available in High PG or 50/50 blends, but you can also find low-strength nic salt shortfills in High VG for use in sub-ohm kits.
Summary
Most Freebase and Nic Salt e-liquids come in High PG or 50/50 blends designed for everyday MTL vaping. High VG versions do exist, but they are lower strength and intended for sub-ohm DTL devices where big clouds and smoother nicotine delivery are preferred.

Which E-Liquid Should I Use With My Vape Kit?

Choosing the right e-liquid for your vape kit makes all the difference to flavour, vapour, and satisfaction. Different devices are designed to work best with different vape juices — here’s a simple guide:
Pod Kits & Vape Pens (MTL / Coils between- 0.8ohm–1.4ohm)
These smaller, pod or pen style devices use coils with higher resistance (0.8–1.4 ohms), meaning they produce less vapour but a stronger throat hit. They work best with High PG, 50/50 e-liquids or nicotine salts, giving a smooth, satisfying draw that feels closer to smoking.
Sub-Ohm Kits (DTL / Coils between - 0.15ohm–0.3ohm)
Sub-ohm kits use lower resistance coils, which create bigger clouds and a smoother inhale at higher power. They’re designed for High VG or shortfill e-liquids, making them perfect for cloud chasers and vapers who want maximum vapour.
Mulit-Changeable Coil Kits (RDL / Coils between - 0.4ohm–0.6ohm)
Flexible vape kits (RDL, 0.4Ω–0.6Ω) use changeable coils, letting you switch between setups for either a stronger throat hit or bigger clouds. Offering a restricted direct-lung draw, they balance flavour, vapour, and satisfaction, working well with both 50/50 e-liquids and High VG juices.
Which E-Liquid Should I Use With My Vape Kit?

Types of E-Liquid

Not all e-liquids are the same, different blends are designed to suit different vape kits and vaping styles. Whether you’re looking for a strong throat hit, smooth clouds, or something in between, here’s a simple guide to the main types of vape juice:
Nicotine Salts (Nic Salts)
Nic salts are designed for MTL (mouth-to-lung) kits like pod kit devices and vape pens. They provide a smooth throat hit even at higher nicotine strengths, making them ideal for new vapers or anyone switching from smoking.
High PG E-Liquids
High PG vape juice delivers sharper flavour and a stronger throat hit, making it a great option for MTL devices that replicate the feel of smoking. These are usually found in 10ml bottles and are popular with ex-smokers looking for a cigarette-like experience.
50/50 E-Liquids
Made with a balanced mix of PG and VG, 50/50 e-liquids give you the best of both worlds: a satisfying throat hit with decent vapour production. They work perfectly in starter kits, pod kits, and vape pens. Available in both 10ml bottles and shortfills, they’re a versatile everyday choice.
High-VG E-Liquids
High VG e-liquids are thicker and smoother, producing large clouds of vapour. They’re best suited to sub-ohm kits and DTL (direct-to-lung) vaping, where you inhale straight into the lungs. Often sold as shortfills (50ml or 100ml bottles), they’re a favourite among cloud chasers.
Shortfills E-Liquids
Shortfills are larger bottles of nicotine-free e-liquid, usually High VG for DTL sub-ohm vape kits, though some come in 50/50 blends for versatile kits. Because UK TPD regulations restrict pre-mixed nicotine e-liquids to 10ml bottles, shortfills and nic shots give vapers a simple, cost-effective way to enjoy bigger bottles of vape juice while choosing their preferred nicotine level. Popular with DTL
Freebase E-Liquids
Freebase nicotine is the traditional form of vape juice, offering a stronger throat hit and slower nicotine release. Best in 10ml bottles, freebase liquids are often used in MTL devices with High PG or 50/50 blends, making them popular with vapers seeking a cigarette-like feel.
Types of Vape Liquid

What Flavour of E-Liquid Is Right for Me?

Vape liquid flavour can range from classic Tobaccos to minty Menthols to Fruits, Dessert, Bakery and Drink-inspired blends. There’s no right answer since every vapers’ tastes are different. We recommend trying a few profiles across several flavour categories and see what best suits your tastebuds.
Tobacco
Rich, earthy flavours that echo the taste of traditional tobacco, with smooth or robust variations.
Fruit
Bright, juicy blends ranging from familiar favourites like Strawberry to exotic tropical medleys.
Mint / Menthol
Fresh, cooling flavours that range from soft mint to punchy, ice-cold menthol profiles.
Dessert
Inspired by classic puddings and sweet dishes, these flavours include notes like vanilla, custard, and pastry.
What Flavour of E-Liquid Is Right for Me

What Strength of E-Liquid Should I Use?

E-liquids come in a range of nicotine strengths, from 0mg to 20mg. The right one for you depends on how often you vape and what kind of sensation you’re looking for. Higher strengths (10mg–20mg) are often preferred by those with higher nicotine preferences or heavier past habits, especially when using low-powered MTL pod kits. Lower strengths (3mg–6mg) are typically used with Sub-Ohm devices and high-VG e-liquids for a smoother experience.
18mg–20mg – High Strength
• Higher nicotine levels
• Best for low-powered MTL devices
• Common choice for heavier nicotine users or recent switchers
10mg–12mg – Medium Strength
• Moderate nicotine intake
• Ideal for refillable MTL pod kits
• Balanced hit for everyday use
3mg–6mg – Low Strength
• Light nicotine content
• Best for Sub-Ohm or high-VG e-liquids
• Smoother sensation, mild throat hit
0mg – Nicotine Free
• No nicotine
• Suitable for flavour enjoyment only
• Often used with Sub-Ohm kits
What Strength of E-Liquid Should I Use

What Makes E-Liquid a Popular Choice Among Vapers?

E-liquid is the foundation of vaping because it delivers the flavour, variety, and simplicity that vapers value most. From classic and complex fruit blends to icy menthols, indulgent desserts, and timeless tobacco-inspired options, there’s a flavour to suit every taste. With a wide choice of bottle sizes, nicotine strengths, and VG/PG ratios, e-liquids make it easy to personalise your experience. Whether you prefer the smooth satisfaction of Nic Salts, the balanced performance of 50/50 blends, the more tactile feel of High-PG liquids, or the thicker vapour of High-VG shortfills, you’ll find an exceptional range of e-liquids or e juice options available in 10ml, 50ml, and 100ml bottles—each designed to make vaping both convenient and enjoyable.

What Are Nicotine Salt E-Liquids?

Also known as Nic Salt E-Liquids, these e-liquids use a slightly different formulation of nicotine than other forms of e-liquids. The nicotine in nic salts is derived from natural nicotine salts. This means a higher concentration of nicotine can be vaped without a super harsh throat hit, meaning you can vape higher strengths whilst still maintaining a smooth and flavourful vaping experience. This is perfect for a heavy smoker looking to switch to vaping as they match the sensation of smoking a real cigarette. They are vaped on low wattage vape kits which means they’re perfect for vape starter kits and also refillable pod kits that works well with ejuice.

What Is Freebase Nicotine?

Freebase nicotine is used in a huge range of e-liquids and is the most popular form of nicotine. It’s the same kind of nicotine you would find in cigarettes. Compared to nicotine salts, freebase nicotine provides a stronger and more noticeable throat hit that is usually preferred by heavy smokers or people that have just made the switch to vaping. This type of nicotine takes a little longer to have an effect on your when compared to nicotine salts. Freebase nicotine containing e-liquids tend to come in strengths ranging from 3mg to 18mg and are commonly used in vape fluid.

Do e-liquids taste different depending on PG/VG ratio?

Yes, the PG/VG ratio can noticeably change how your e-liquid tastes. High PG blends typically deliver more intense, defined flavour with a stronger, more tactile throat hit, while High VG liquids create a smoother, slightly sweeter and richer inhale with denser vapour. Choose the blend that suits your preferred vaping experience , device and style. Many vapers also notice subtle differences when using vape fluid depending on the mix.

Does the PG/VG ratio affect coil life?

Yes, thicker High VG liquids can put more strain on coils, whereas thinner High PG and 50/50 blends wick more easily and are generally gentler on your device. Choosing the right ratio can help maintain consistent flavour and extend coil lifespan.

How does PG/VG ratio affect throat hit and vapour?

The PG/VG ratio significantly influences the vaping sensation. Higher PG gives a sharper throat hit and more pronounced flavour, while higher VG produces thicker clouds and a smoother inhale. Pick the balance that matches your taste and cloud preference.

What Are The Best E-Liquid Brands?

In such a competitive industry, there’s so many brands vying to be your favourite flavour that’s a staple in your vape kit. That’s what makes Vapestore your best destination for premium e-liquid in the UK as we only source from the very top brands that distinguish themselves on both flavour, and the quality of ingredients in their vape liquids. You’ll find some of the biggest names in the industry for e-liquids across our store, including notable brands like Vampire Vape, Bar Salts, Vapouriz, SKE Crystal, Hayati, Just Juice, Riot Squad, Maryliq, Pukka Juice and many more. Our range also includes premium ecig liquid varieties for every preference.

What Is TPD Compliance And Why Is It Important?

TPD stands for The Tobacco Products Directive, which is a legislation signed by the EU and the UK that regulates the vaping industry and the kinds of products – especially those that contain nicotine – to consumers in the UK and the EU. The legislation dictates what volumes of nicotine vape fluid can be sold in. For example nicotine containing e-liquids can only be sold in bottles of no more than 10mls. The directive also decides the maximum strength that e cig liquid can be sold in, as well as how much ecig juice a tank or pod can hold. The TPD standard for tanks and pods is 2mls maximum.

How much does vape juice cost?

Most 10ml bottles of e-liquid are priced between £2 and £4, with even better value available through multi-buy deals. We also stock a wide selection of £1 vape juices, and our Clearance section is the perfect place to find popular flavours at lower prices, making it easy to stock up without overspending. Many deals also include vape refill liquid bundles for extra value.

How should I store my vape juice?

To keep your vape juice in the best condition, it should be stored in a cool, dark place such as a cupboard or drawer, with the bottle tightly sealed when not in use. Heat and direct sunlight can affect both flavour and nicotine quality, so during warmer months it is best to avoid leaving e-liquid in cars or near windows. With proper storage, your e-liquids or ejuice bottles will stay fresher and maintain their flavour for longer.

What are the most popular vape juice flavours?

Flavour preferences can differ for every vaper, but some options remain consistently popular. Blue Razz Lemonade, Cherry Ice, and Lemon and Lime are among the most in-demand flavours right now, particularly for fans of bar salt e-liquids who enjoy bold, fruity and refreshing profiles. Of course, the best flavour is always the one that suits your own taste, whether you prefer fruity, menthol, dessert-inspired or classic tobacco blends.

Does vape liquid expire?

Yes, vape juice does expire, usually lasting up to two years from the date of production. Every bottle carries a best before date which is always worth checking if you are reaching for an older e-liquid. Over time, the flavour can weaken and the nicotine may lose its effectiveness. If your vape juice has passed its expiry date or no longer tastes as it should, the best option is to replace it with a fresh bottle of vape oil for the best possible experience.

What makes a good vape liquid?

A good vape liquid is defined by balance and quality. The right blend combines flavour, nicotine strength and the correct VG/PG ratio to deliver a smooth and satisfying vape. High VG e-liquids are designed to create thick vapour and a silky inhale, while nic salts provide a smoother throat hit with faster nicotine absorption. Traditional 50/50 e-liquids offer a versatile option that works well for many styles of vaping. The best choice ultimately comes down to personal preference and finding a flavour and strength that suits your taste and vaping setup.

Can I travel with vape juice?

Yes, you can travel with vape juice, but there are a few important things to keep in mind. If you are flying, e-liquids must be carried in bottles of 100ml or less and stored inside a clear plastic liquids bag at airport security. It is also best to keep bottles sealed tightly to avoid leaks during the journey. Different countries have their own vaping regulations, so it’s always a good idea to check local laws before you travel. By planning ahead, you can make sure your vape juice and devices are packed safely and ready to use wherever you go.

What Are Shortfill E-Liquids?

Due to the EU’s Tobacco Products Directive in 2016, e-liquids that contain nicotine can only be sold in units of 10ml eliquid bottles. At Vapestore, we ensure that all our 10ml bottles are of the highest quality and are available at the most acecessible, affordable prices, giving you the freedom to explore and experiment with flavours until you find the perfect taste profiles for you.

Shortfill e-liquids offer a simple solution that saves money, while also reducing wasted packaging. Shortfill bottles contain regular e-liquid, but the liquid is completely nicotine free. They usually come in bottles containing 50ml or 100ml of liquid, with enough room in the bottle to add a Nicotine Shot that will add 18mg nicotine strength to your e cig liquid. For example, if you have a 60ml shortfill bottle with 50ml of e-liquid in it, you can add a 10ml nicotine shot at 18mg strength. This will achieve 60ml of e-liquid at 3mg strength. For more information on calculating shortfill strengths, check out our handy guide here.

We have a great range of shortfill e-liquid deals, and many of them come with a free nicotine shot for even better value. Shortfills usually come in high VG formula and work perfectly in sub ohm devices. At Vapestore, we have great Shortfill E-Liquids deals and many come with a free nicotine shot e-liquid for even better value.

Why Vapestore?

We’ve been in the vaping business for over a decade, and as the industry leader for the UK we create and source only the best vape liquid UK-wide as well as premium juices from overseas.

We ensure that all our e-liquid is TPD compliant and is tested at our Vapouriz labs in Surrey, UK.

Vapestore is the best vape shop online UK thanks to our immense range of flavours, Vape Kits, electronic cigarettes, and UK vape deals. Shop e-cig liquid online deals in Vapestore Outlet and grab yourself a bargain in our e liquid sale UK. For all the latest news about e-liquids and vape kits visit the Vapestore blog.